Why Microsoft can't compete with Google

Posted by Chad

Honestly, I’m a big fan of both companies. Microsoft for Windows and Office. Google for search, Gmail and being a proponent to the Web 2.0 movement. I will admit that I admire Google as a corporation much more than Microsoft and as far as the future goes: I’m long GOOG and holding MSFT.

With that in mind, I came across an article today from BusinessWeek that instills my belief that Google will continue to innovate and grow while Microsoft is just a cash cow.

The meat of the article is an interview with Steve Ballmer (Microsoft’s CEO) and Lisa Brummel (Microsoft’s newly appointed HR executive). It’s fairly lengthy, but the last question asked to Ballmer shows just why Microsoft can’t compete with Google: they are out of touch.

The Question: You think Lisa’s [corporate] blog is a good idea?

The Answer: “I won’t blog ever … Writing is not a natural skill for me. It takes me a long time to write … I could say I speak very well. I could do a verbal blog every day, but it wouldn’t be the same.” (Emphasis mine).

So, I can relate with not being a natural writer. I’m not too fond of writing; as evidenced by the infrequencies in my entries. But, my issue is with the term “verbal blog”. Maybe he meant podcast or video blog (vlog). But, verbal blog? Maybe he’s just out of touch.